In lesson 10 of the Surfside PPC Amazon Affiliate Marketing Training Video Series, we go over how to set-up your website for search engine optimization (SEO) success. There are steps you need to take to optimize your website for search engines like Google, Bing, and Yahoo.
First, we go over how to install Google Analytics on your website. It is pretty easy to install Google Analytics and we also link it with the MonsterInsights plugin that shows additional data. You don’t have to constantly log-in to Google Analytics to view your organic search data or website traffic data.
After Google Analytics is implemented properly, we go through Google Webmasters aka Google Search Console and how to get that properly set-up for your website. If you are unfamiliar with Google Search Console, it shows you the data for your website in Google’s search results. You can understand what search queries and what keywords are the most popular and valuable to your business. In addition, you can learn things like impressions, click-through rate, average position, top pages, and more. With Google Search Console, it is much easier to perfect your Search Engine Optimization (SEO) strategy.
Next, we go through how to install Bing Webmaster Tools. It is very similar to Google Webmasters and it allows you to optimize your website for Bing better. Once you have both Google and Microsoft webmaster tools set-up properly, you want to upload your Sitemap to both services.
Last but not least, we set-up the Yoast SEO WordPress Plugin. Yoast SEO is considered the top Search Engine Optimization WordPress Plugin and it allows you to optimize your title tags, meta descriptions, target keywords, and more. You can make sure that every single page on your website is optimize for search engines and submitted to both search engines when you upload your sitemap.